Vancity

Vancity, or Vancouver City Savings Credit Union, is a financial cooperative owned by its members in Vancouver, British Columbia. Vancity has become Canada’s biggest community credit union. Their goal is to have a decent system that protects the environment and ensures everyone has equal opportunities. Because of its values, Vancity focuses on the needs of members and communities, offering banking services that promote fairness, environmental protection, and financial access for everyone.

History achievement

• Vancity made history by being the first in Canada to offer loans to women on their own and mortgages to working families and immigrants in east Vancouver.
• provides investment options that align with ethical and sustainable values, focusing on companies that demonstrate positive environmental, social, and governance (ESG) practices.
• Vancity is targeting net-zero emissions by 2040 for all financed projects, drastically reducing the carbon.
•  They offer a range of financial products, including personal and business banking, mortgages, loans, and investment services.
• Serves over 569,000 members, maintaining an average member satisfaction rate of 81%, indicating strong community trust and engagement.
• The Board of Directors is 67% represented by women, transgender, and/or non-binary directors.

Vancity Outreach and Engagement Plan

The project is all about helping local street markets and, supporting ways to get food that are organic, and making our community stronger. I want to show how shopping locally helps everyone. Therefore; it supports our local farmers and businesses, gives us all access to fresh and healthy food, to make a better for the environment, and brings people together. The main targets are including audience and cooperator will be families, students, small business owners, and community groups who care about sustainability, and supporting the local economy. I will ask university and high school to share about volunteer opportunity. Also use online advertisement to reach specific groups of people in our community and sending out regular emails with news about market events, and information about the local farmers. I will also talk to local newspapers and radio stations, sharing news to journalists. The important part of the project is our live events at the Downtown Vancouver Farmers Market on June 16th and 17th. These events will give everyone a chance to get involved and experience the street markets firsthand. In addition, working with the market organizers and local businesses is key to making these events successful.

To see how well the project is working, by tracking how many people like, share, and comment on our social media posts about the market, and how often people are using our hashtags. Furthermore, follow the process of how many people come to our events, ask for feedback through surveys, comment cards, and count how many people register for events online. On top of that, the community will analyze about how many people are asking questions about the market, how many people want to volunteer to help, and how much people are talking about it online. Specific measures will be using Likert scale. Finally, communicating to the market vendors and organizers to get their feedback and see what is working well and what community could do better. Reviewing these results will help us measure project success and improve future processes. It is important goal to continue supporting local food systems and helping our community thrive. I believe that working together is essential to reach our goals. By teaming up with local groups, businesses, and schools, Vancity can make a bigger difference and build a strong, collaborative effort to create a more sustainable and lively local food system.

Vancity Teams Up with Local Farmers and Businesses for a Sustainable Street Market Celebration of World Environment Day

Vancouver, BC, June 5, 2025 – To celebrate World Environment Day, Vancity is excited to announce about our new project that helps local street markets and makes it easier to find fresh, healthy, and sustainable. We are celebrating the world environment day with special events at Downtown Vancouver Farmers Market on June 16 and 17. The project will help local farmers and businesses that care about the environment, and it will create more jobs in our community. Vancity will host events where families, students, business owners, and community groups can learn about the important project and how to support it. Thus, Vancity hope customers to understand how important it is to make choices that are good for the planet.

Wellington Holbrook, the president and CEO of Vancity, said, “When we shop at local markets, we get to know the people who grow our food, and that’s good for everyone. It helps the people buying the food, the farmers, the people selling the food, and the whole community.”

Vancity is working with local farmers and businesses that are committed to sustainable and organic practices. It is all part of Vancity’s plan to build a better community by being responsible and caring about how their finance process works. By helping the local community of the business and making it easier to find healthy, eco friendly food. Vancity is helping the local economy, protecting the environment, and making our community stronger.

Rita Parikh, Chair, Vancity Board of Directors, explained, “Vancity wants to create a healthy and sustainable food system for future generations with our new street market project, we are creating new opportunities for local farmers and businesses that are good for the environment.”

Vancity hopes everyone in our community will join the new project and help us build a more sustainable food future together. Whether you shop at farmers markets all the time or your first time to shop street market, the project is a great opportunity to experience new foods, support local businesses, and learn about taking care of the earth. Vancity want everyone to discover new tastes, support local businesses, and meet their neighbors. volunteers are key to making our local food system stronger. Volunteers can help out at market events, lead workshops, and share their enthusiasm for sustainable living with everyone.

 To find out more about the project, see who is selling at the market, find out about events, and how to participate, go to https://www.vancity.com/events/ and follow Vancity on social media (Instagram, Facebook, X, YouTube, and LinkedIn). Share your favorite market finds and talk about the good choices you make for the environment using #VancityLocalMarket

Media contact:
Yusuke Yoshizato
yoshizatoy18@mytru.ca
236-313-2026

Fresher Food, Stronger Community: Come to Vancity’s Street Market Festival

Vancity is always thinking about how to make the future better, and they are excited about our newest project: helping local street markets. they are working with local farmers and businesses who care about the environment, and we celebrate the environment day at the Downtown Vancouver Farmers Market on June 16th and 17th. It is not just about buying food; it is about connecting with your community, supporting local businesses, and making choices that are good for the Earth.

Vancity are passionate about the project because it connects many process which we care about: building strong communities, helping local businesses grow, and protecting our environment. When you buy food from a local farmer, you are not just buying healthy food; you are also helping them earn a living and keep their farms healthy and sustainable. Also, buying local means the food doesn’t have to travel as far, which is good for the planet. It is a win for customers and business.

According to President and CEO, Wellington Holbrook, “When we shop at local markets, we get to know the people who grow our food, and good for everyone, so it is all about making those connections and creating a stronger community where everyone shares the same values.

Vancity are working side-by-side with local farmers and businesses who are committed to sustainable and organic practices. They are helping and supporting local farmers and business, which makes our local economy stronger and makes it easier for everyone to find healthy, environmentally friendly food.

Rita Parikh, Chair, Vancity, Board of Directors, explained that “Vancity wants to create a healthy and sustainable food system for future generations. We are showing that businesses can be successful and still take care of the planet.”

Vancity invite you to join us at the Downtown Vancouver Farmers Market on June 16th and 17th. Meet the farmers, sample the delicious offerings, and organic meals from local farms. Whether the person who are street market shopper or a first-time visitor, it is an amazing opportunity to embrace the warmth of our community and support a healthy planet. Explore new flavors, connect with the individuals behind the food, and enjoy the exciting atmosphere of a community gathering.

Extend the experience online and share your market discoveries on social media with #VancityLocalMarkets. Find additional information of more details, volunteers opportunity and ways to participate on our website at https://www.vancity.com/events/ and connect with us on social media (Instagram, Facebook, X, YouTube, and LinkedIn). Together, we can create a stronger community, one market basket at a time.